As the first stage of its operations, Sundermann Water Power will manufacture a standard-size turbine to supply the initial target market, which will be remote and isolated communities lacking reliable and cheap power. For markets in Australia and Asia Pacific, the turbines will be manufactured in Australia and the Asia Pacific and transported directly into place. In due course, is envisaged that Rights for Manufacture in different regions or countries may be negotiated under license.
There is considerable demand for a cheap and reliable source of power around the world. Sundermann Water Power has already received considerable interest from the Aboriginal community in the North-West Shelf of WA and internationally.
Once the technology has been developed further, the potential for additional markets is enormous. The Sundermann Turbine has the potential of large-scale power production by coupling together individual turbines.
The company will initially market the turbine in Australia before expanding internationally.
The company has identified several target markets in Australia and overseas.
Marketing
Sundermann Water Power will conduct initial marketing in conjunction with government and private agencies responsible for the supply of power to remote communities and to the national grid. The company has established contacts in various local governments and the Victorian State Government, and will continue to build its list of contacts through organizing meetings and presentations to the various decision-makers.
Globally, climate concerns loom larger than ever, and many countries have set renewable energy targets. Demand for sourcing alternative energy is growing, and Sundermann Water Power will leverage off the heightened public awareness to promote the turbine. The Sundermann Turbine has already attracted a substantial level of media coverage through the ABC Landline program and various newspaper articles. The company will continue this strategy.
Target markets
- Remote and isolated communities without reliable and cheap power –
The simplicity and portability of the turbine means it can be situated in remote areas where infrastructure is not well-developed. Comparatively cheaper than other generators, it will prove a cost-effective alternative to expensive diesel. - Power-generators –
These companies generate power and sell to the power wholesalers who then, in turn, feed the power the electricity into the grid. The power-generator companies are currently heavily reliant on traditional forms of power-generation, which are harmful to the environment. By utilizing the Sundermann Water Power Turbine, a company could gain carbon credits which would off-set their current omissions. - Private Electricity Contractors (PEC) –
In remote areas of Australia, the Federal Government awards contracts to private companies for the supply of electricity to communities. These PECs currently use old diesel generators for the supply of power. This process has many drawbacks including being environmentally unfriendly, expensive to operate with the increasing cost of diesel, and have low reliability rates of between 50-80 per cent. - Private individuals –
There are many private individuals, in regional and country areas, who generate their own power. The Sundermann Turbine would be ideal for these people who have appropriate water-flows through their property. - Overseas –
The company will seek opportunities overseas, targeting organisations that assist in the development of infrastructure in third-world or undeveloped countries. These organisations include the World Bank and the United Nations Industrial Development Organization.
